General Manager
Gender: Male
Nationality: Cambodian
Work Experience
General Manager
- September 2015
to Present
Angkor Davann Import Export - Phnom Penh
Duties:
Operation Function:
- Manage overall business operation related to P&L
- Budget planning business operation
- A/R Aging Responsibility
- Investment vs. Operational Expense analysis
- Business Risk Analysis for new business partner
- Team engagement & development
- Set-up company guideline and policy
Marketing Function:
- Development Marketing Strategic Plan
- Media Strategic Planning, Event Management
- New Product Development
- Develops market / portfolio strategy to meet sales and profit targets
- Interprets and develops global marketing strategy within managed marketing portfolio
- Competitor and Market Analysis
Marketing Manager
- May 2013
to September 2015
Dumex Cambodia - Phnom Penh
Duties:
- Development Marketing Strategic Plan
- Media Strategic Planning, Event Management and New Product Development
- Develops market / portfolio strategy to meet sales and profit targets
- Responsible for the marketing portfolio of Cambodia
- Interprets and develops global marketing strategy within managed marketing portfolio
- To effectively track retail audit data and market trends
- To gain in-depth understanding of pre-determined market segments, consumer usage, attitude and perceptions to identify windows of opportunities or as confirmation of proposed launches
- To ensure optimal product sensory performance
- To build consumer relationship and loyalty through direct communication and marketing activities
- Market Analysis
- Consumer and Market Research
- Leading for both Medical and Trade Channel to build strong 360 degree activities.
- Budget Planning
- People Management
Brand Manager
- August 2012
to April 2013
Dumex Cambodia - Phnom Penh
Duties: Responsible for Brand of Dumex Gold Product
- Brand Strategy development
- Category Relevant Campaign Development
- Market Analysis
- ATL and BTL activities to promote brand
- Strengthen Visibility for both trade and medical
- Manage Product Consultant
Trade & Marketing Manager
- June 2011
to July 2012
GOODHILL Enterprise (Cambodia) Co., Ltd - Phnom Penh
Duties: Responsible for P&G and Kraft Product
- Develop marketing strategy for P&G and Kraft
- Conduct field monitoring all branches in other provinces such as Kampong Cham, Battambang, Siem Reap and Takeo
- Develop communication material and FMOT to support products
- Develop Marketing Budget for P&G and Kraft
- Analyze the market trend, customer behavior and competitors
- Prepared Marketing Calendar (Marketing plan)
- Brand and channel development
- Initiative Promotional strategy monitoring & evaluation.
- Ensure Sales and Distribution participates in and is aware of the current brand strategies.
- Monitoring visibility, distribution, productive
Assistant Marketing Manager
- April 2010
to June 2011
TOYOTA CAMBODIA Co., Ltd - Phnom Penh
Duties: Responsible for Marketing Campaign for TOYOTA Vehicle, Customer Service and Spare Part
- Analyze the competitor’s movement to identify what is the opportunity to push our Sales to Fleet and End user
- Analyze the market trend and customer behavior
- Prepared Marketing Calendar (Marketing plan) for vehicle and part
- Develop POSM to support TOYOTA vehicle and Genuine Part
- Analyze Sales, Service, and Part Performance
- Organize Launching event for New Brand- TOYOTA INNOVA
- Develop marketing strategy to push Part and new brand to market
- Prepared weekly and monthly report of customer feedback related to Sales and Service.
- Promotional Strategy Control
- Develop communication material to support TOYOTA vehicle like Printed Ads in News paper, leaflet, brochure ...etc
- Managing the placement of mass and targeted media spots to ensure the most appropriate time, channel and frequency of placement are used to reach target audiences.
- Ensure Sales and Distribution participates in and is aware of the current brand strategies.
Sales & Marketing Department Manager
- January 2009
to April 2010
Cementhai SCT (Cambodia) Co., Ltd - Phnom Penh
Duties: Responsible for Agricultural Machinery- Kubota Brand
- Market coverage, market share control
- Analyze the competitor’s market information to identify what is the opportunity to enhance the KUBOTA’s brand.
- Budgeting Control for whole department.
- Analyze market trend and customer behavior.
- Analyze market segmentation
- Responsible for yearly action plan to push all product to market
- Analyze for 2 way trade and Value Creation via supply chain.
- Networking Management
- Develop work plan to produce POSM to support KUBOTA Brand.
- Prepared yearly marketing work plan to congregate with company’s objective.
- Accessory and Spare Part Business Development
- Report Market Information to Supplier by monthly
- Prepare sale report to Managing Director in monthly basis.
Education
MA in Development Management
- March 2005
to Present
Norton University - Cambodia
BA in Business Administration and Management
- 1998
to 2002
National University of Management - Cambodia
Skill
MS power point, MS outlook, MS Visio
Language
English (Fluent)
,
Khmer (Native)