General Manager

Gender: Male
Nationality: Cambodian

Work Experience

General Manager

- September 2015 to Present

Angkor Davann Import Export - Phnom Penh

Duties:

 Operation Function:

  • Manage overall business operation related to P&L 
  • Budget planning business operation 
  • A/R Aging Responsibility 
  • Investment vs. Operational Expense analysis 
  • Business Risk Analysis for new business partner 
  • Team engagement & development 
  • Set-up company guideline and policy 

Marketing Function:

  • Development Marketing Strategic Plan 
  • Media Strategic Planning, Event Management 
  • New Product Development 
  • Develops market / portfolio strategy to meet sales and profit targets  
  • Interprets and develops global marketing strategy within managed marketing portfolio 
  • Competitor and Market Analysis 


Marketing Manager

- May 2013 to September 2015

Dumex Cambodia - Phnom Penh

Duties:

  • Development Marketing Strategic Plan 
  • Media Strategic Planning, Event Management and New Product Development 
  • Develops market / portfolio strategy to meet sales and profit targets  
  • Responsible for the marketing portfolio of Cambodia 
  • Interprets and develops global marketing strategy within managed marketing portfolio 
  • To effectively track retail audit data and market trends 
  • To gain in-depth understanding of pre-determined market segments, consumer usage, attitude and perceptions to identify windows of opportunities or as confirmation of proposed launches  
  • To ensure optimal product sensory performance  
  • To build consumer relationship and loyalty through direct communication and marketing activities 
  • Market Analysis 
  • Consumer and Market Research  
  • Leading for both Medical and Trade Channel to build strong 360 degree activities. 
  • Budget Planning 
  • People Management 


Brand Manager

- August 2012 to April 2013

Dumex Cambodia - Phnom Penh

Duties: Responsible for Brand of Dumex Gold Product

  • Brand Strategy development 
  • Category Relevant Campaign Development 
  • Market Analysis 
  • ATL and BTL activities to promote brand 
  • Strengthen Visibility for both trade and medical 
  • Manage Product Consultant 


Trade & Marketing Manager

- June 2011 to July 2012

GOODHILL Enterprise (Cambodia) Co., Ltd - Phnom Penh

Duties: Responsible for P&G and Kraft Product

  • Develop marketing strategy for P&G and Kraft 
  • Conduct field monitoring all branches in other provinces such as Kampong Cham, Battambang, Siem Reap and Takeo 
  • Develop communication material and FMOT to support products 
  • Develop Marketing Budget for P&G and Kraft  
  • Analyze the market trend, customer behavior and competitors 
  • Prepared Marketing Calendar (Marketing plan)  
  • Brand and channel development 
  • Initiative Promotional strategy monitoring & evaluation. 
  • Ensure Sales and Distribution participates in and is aware of the current brand strategies.  
  • Monitoring visibility, distribution, productive 


Assistant Marketing Manager

- April 2010 to June 2011

TOYOTA CAMBODIA Co., Ltd - Phnom Penh

Duties: Responsible for Marketing Campaign for TOYOTA Vehicle, Customer Service and Spare Part

  • Analyze the competitor’s movement to identify what is the opportunity to push our Sales to Fleet and End user 
  • Analyze the market trend and customer behavior 
  • Prepared Marketing Calendar (Marketing plan) for vehicle and part 
  • Develop POSM to support TOYOTA vehicle and Genuine Part 
  • Analyze Sales, Service, and Part Performance 
  • Organize Launching event for New Brand- TOYOTA INNOVA  
  • Develop marketing strategy to push Part and new brand to market 
  • Prepared weekly and monthly report of customer feedback related to Sales and Service. 
  • Promotional Strategy Control 
  • Develop communication material to support TOYOTA vehicle like Printed Ads in News paper, leaflet, brochure ...etc 
  • Managing the placement of mass and targeted media spots to ensure the most appropriate time, channel and frequency of placement are used to reach target audiences.  
  • Ensure Sales and Distribution participates in and is aware of the current brand strategies.  


Sales & Marketing Department Manager

- January 2009 to April 2010

Cementhai SCT (Cambodia) Co., Ltd - Phnom Penh

Duties: Responsible for Agricultural Machinery- Kubota Brand

  • Market coverage, market share control 
  • Analyze the competitor’s market information to identify what is the opportunity to enhance the KUBOTA’s brand.  
  • Budgeting Control for whole department. 
  • Analyze market trend and customer behavior. 
  • Analyze market segmentation 
  • Responsible for yearly action plan to push all product to market 
  • Analyze for 2 way trade and Value Creation via supply chain. 
  • Networking Management 
  • Develop work plan to produce POSM to support KUBOTA Brand.  
  • Prepared yearly marketing work plan to congregate with company’s objective. 
  • Accessory and Spare Part Business Development  
  • Report Market Information to Supplier by monthly 
  • Prepare sale report to Managing Director in monthly basis. 



Education

MA in Development Management

- March 2005 to Present

Norton University - Cambodia

BA in Business Administration and Management

- 1998 to 2002

National University of Management - Cambodia


Skill

MS power point, MS outlook, MS Visio

Language

English (Fluent) , Khmer (Native)
Last updated: 5 years ago
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General Manager

Angkor Davann Import Export

Cambodian

Work Experience

General Manager

Angkor Davann Import Export - Phnom Penh

September 2015 to Present

Marketing Manager

Dumex Cambodia - Phnom Penh

May 2013 to September 2015

Brand Manager

Dumex Cambodia - Phnom Penh

August 2012 to April 2013

Trade & Marketing Manager

GOODHILL Enterprise (Cambodia) Co., Ltd - Phnom Penh

June 2011 to July 2012

Assistant Marketing Manager

TOYOTA CAMBODIA Co., Ltd - Phnom Penh

April 2010 to June 2011

Sales & Marketing Department Manager

Cementhai SCT (Cambodia) Co., Ltd - Phnom Penh

January 2009 to April 2010

Education

MA in Development Management

Norton University - Cambodia

March 2005 to Present

BA in Business Administration and Management

National University of Management - Cambodia

1998 to 2002

Skill

MS power point, MS outlook, MS Visio

Language

254 (238) , 236 (237)

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