Responsibilities:

• Deploy online and offline marketing campaigns including social media, events, email marketing, distributor collaborations, etc. to promote brand awareness, maximize profits and market share. 
• Managing paid and organic acquisition channels e.g. content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis 
• Create, maintain, and conduct analytics reporting across multiple platforms for consumer behavior 
• Measure and report on the ROI and KPIs of marketing campaigns, gain insight and assess against goals. Extract key insights for future campaign development and go-to-market strategies. 
• Budgeting: Prepare and monitor the marketing budget and allocate funds wisely 
• Recruitment and training for new sales specialists, improving overall sales targets by 24% 
• Coordination for new product acquisition and vendor management