Marketing Manager

Gender: Male
Nationality: Indian

Work Experience

Marketing Manager

- to Present

Mewah Group - Singapore

Retail, Manufacturing

I am responsible for the planning of marketing activities and achieving profitable sales (Margin, Volume, Profit). I have added many new channel partners in the business. The product range I deal with are both Bulk and branded consumer products such as Palm Oil, Rice, Milk Products under the brand name OKI. Below are some of my key responsibilities: 

  1. Efficient handling of existing customer base and new Client acquisition 
  2. Formulation of Consumer Pricing Strategy – Unit Economics 
  3. Planning for Product availability (category and SKU wise). 
  4. Planning the AOP and Marketing budget for the year and its proper execution as planned. 
  5. ATL / BTL planning 
  6. Achieving Primaries of sales target 
  7. Competition mapping and competitor pricing analysis. Numeric Distribution tracking. 
  8. Building and managing efficient sales and distribution channel – including E-commerce 
  9. Sales strategy development: create innovative channels to reach retailers and whole sellers / Sales team development 
  10. Market, Competitor and Customer analysis to improve sales performances 
  11. Recruit, train, and managing a team 
  12. Holistic trade channel development (open markets, super markets, street markets, neighborhood shops and hawkers) along with HORECA development 
  13. Devise and execute strategies/promotions to penetrate and create visibility in the trade. 
  14. Experienced in Commodities trading.


Education

MA in Marketing

- June 2013 to Present

IBS Hyderabad - India

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Marketing Manager

Mewah Group

Indian

Work Experience

Marketing Manager

Mewah Group - Singapore

to Present

Retail, Manufacturing

Education

MA in Marketing

IBS Hyderabad - India

June 2013 to Present

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