Oversaw company's Paid’s campaigns in English and Mandarin covering 4 products targeted to SEA which resulted in an increase of product awareness and lead generation of 38%.
Developing and implementing a B2B & B2C marketing strategy to drive audience growth and brand awareness across all digital and media channels, including SEO, PPC, Display, Paid Social, Viral and Content Marketing.
Tracking ad performance by using Facebook Analytics, Google Analytics, Hootsuites to measure the right target audience.
Mentored and Educated MarketignTeam on Facebook-Friendly to ensure efficient communications and positioning.
Led the company's task forces in the design, architecture and development of company's proprietary Facebook friendly Content Management Systems to be sold as licensed
solution which resulted in a success once product was introduced to the market bringing an
unprecedented 38% increase in annual revenues.
Responsible for the product management and marketing of product's proprietary software solutions (Content Management and Web Analytics Solutions) utilizing SEO, SEM and Email Marketing.
Creating effiencent Budget and increasing company’s ROI by providing Data- Driven targeting as I would be accurate.
Shaping the digital product roadmap, refining existing product branding to have a clear brand architecture, which supports portfolio of new products.
Developing and targeting different customer segments and personas, working closely with the product and sales teams.
Creating a content lead strategy which will draw a B2B audience through relevant touchpoints, leveraging the internal expertise status as a media commentator and contributor.
Growing online communities, which will drive content sharing, audience engagement, recommendations, and reviews.
Building brand awareness within both the consumer and B2B & B2C segments, through
PR, media, industry relations and events.
Creating video’s for branding and conversion purpose by using IMovie & Adobe Premier
Pro CC.
Measuring and optimising activity, working closely with the research and insight team to develop business intelligence reports and dashboards resulting in B2B revenue
Acted as the Online Marketing subject Expert in all Company capabilities presentations to potential and current clients helping in the closing of important licensing deals bringing over 500k in revenues for 2017.