Head of Social Media

Gender: Male
Nationality: Malaysian

Work Experience

Head of Social Media

- January 2017 to September 2018

Prima Apparel Sdn Bhd - Kuala Lumpur

Fashion

Oversaw company's Paid’s campaigns in English and Mandarin covering 4 products targeted to SEA which resulted in an increase of product awareness and lead generation of 38%.

Developing and implementing a B2B & B2C marketing strategy to drive audience growth and brand awareness across all digital and media channels, including SEO, PPC, Display, Paid Social, Viral and Content Marketing.

Tracking ad performance by using Facebook Analytics, Google Analytics, Hootsuites to measure the right target audience.

Mentored and Educated MarketignTeam on Facebook-Friendly to ensure efficient communications and positioning.

Led the company's task forces in the design, architecture and development of company's proprietary Facebook friendly Content Management Systems to be sold as licensed

solution which resulted in a success once product was introduced to the market bringing an

unprecedented 38% increase in annual revenues.

Responsible for the product management and marketing of product's proprietary software solutions (Content Management and Web Analytics Solutions) utilizing SEO, SEM and Email Marketing.

Creating effiencent Budget and increasing company’s ROI by providing Data- Driven targeting as I would be accurate.

Shaping the digital product roadmap, refining existing product branding to have a clear brand architecture, which supports portfolio of new products.

Developing and targeting different customer segments and personas, working closely with the product and sales teams.

Creating a content lead strategy which will draw a B2B audience through relevant touchpoints, leveraging the internal expertise status as a media commentator and contributor.

Growing online communities, which will drive content sharing, audience engagement, recommendations, and reviews.

Building brand awareness within both the consumer and B2B & B2C segments, through

PR, media, industry relations and events.

Creating video’s for branding and conversion purpose by using IMovie & Adobe Premier

Pro CC.

Measuring and optimising activity, working closely with the research and insight team to develop business intelligence reports and dashboards resulting in B2B revenue

Acted as the Online Marketing subject Expert in all Company capabilities presentations to potential and current clients helping in the closing of important licensing deals bringing over 500k in revenues for 2017.

Interactive Marketing Manager

- January 2016 to January 2017

Nagaworld Pte Ltd - Phnom Penh

Hospitality

Monitor and Oversee Financial Management of the Department

  • Assists Senior Manager for annual budget development and cost management, within the context of Marketing Communication's Operation. Ensure the projects expense is within a budget. Manage the Staff
  • Ensures appropriate staffing consistent with needs and within the constraints of the organization’s physical and financial resources;
  • Leads and supports the team with necessary. Develop, Plan and Deliver Programs and Services
  • Manages the company’s official website and social media including implementing content, promotion and event for the site;
  • Analyzes site traffic and oversees general site maintenance;
  • Connects the website to main social networks and promoting the site;
  • Promotes company website with the implementation of via SEM, SEO, pay-per-click\ advertising campaigns online forums or blogs;
  • Uses Revinate to monitor guests’ reviews on OTA sites including Trip advisor, Agoda and Expedia etc.;
  • Develops the report to on negative and positive reviews on weekly basis;
  • Proposes response negative & positive reviews, mainly tripadvisor.com;
  • Reports abusive reviews to OTAs once found;
  • Monitors brand mention on local online news websites, mainly cambodiadaily.com and phnompenhpost.com;
  • Creates & sends email blast (Room & FnB promotions) to all guests in the database;
  • Develops social media marketing plan to grow our social media fans and engagement;
  • Researches, understands, and stays up-to-date on best practices for Social Media techniques;
  • Contents generation and management of all online and social media channels and platforms.
  • Manages the day-to-day posting and engagement with fans on all social media platforms including writing posts, creating images and videos (cellphone).
  • Creates, maintains, and supports Mobile Application offerings;
  • Manages tasks, expectations, communications, and timelines for assigned projects;
  • Provides routine status updates to key stakeholders, project team, and leadership team.

Senior Account Manger

- May 2014 to January 2016

Facebook Pte Ltd - Singapore

Social Media Provider

Assisting accounts Advertisers to achieve their Advertising goals

  • To brainstorm marketing tactics and action plan with the sales team on time to time basis to achieve company’s sales.
  • Managing 10 staff for each region around South East Asia & manage quality control.
  • Monitoring the campaign progress and guiding them to optimize their Ads
  • Companies spokesperson & coordinate company events on regular basis.
  • Develop and coordinate resources & program with target media and appropriate response to advertiser’s request.
  • Lead reporting for Salesforce CRM to measure the impact of integrated marketing.
  • Understanding the business priorities and marketing goals, decisions drivers and hypotheses, in order to create appropriate metrics to analyze.
  • Actively making use of PR skills to build networks and relationships with existing and potentials clients. Optimize
  • Provide strategic and relevant marketing analytics for client campaign performance.
  • Monitor ads on Google and keeping an eye on new features on Google Analytics
  • Assisting advertisers to receive conversions from their website.
  • Doing presentations for GSO companies in APAC at Facebook HQ.
  • Assisting events team to provide notifications on new events by Facebook.
  • Reporting issues and policies on Facebook.


Education

BA in Communication and Broadcasting

- 2008 to 2012

Lim Kok Wing University Creative Technology - Malaysia


Language

English (Fluent) , Hindi (Fluent) , Malay-Indonesian (Native) , French (Fair) , Chinese (Mandarin) (Fair)

About Me

Dear HR

Having elevated the performance and profitability of diverse organizations through expert alignment of innovative marketing and advertising strategies, I am writing to offer your company more than 7 years of experience in creative development/leadership of promotional campaigns and creative marketing management. As a reputable and honored contributor to many top organizations, I am confident in my abilities to generate superior results for your company

Please accept this letter and enclosed resume as an introduction to my skills and background. For a more detailed presentation of my offerings, feel free to contact me at your earliest convenience to schedule a conference. Thank you in advance for your consideration, and I look forward to our conversation.

Sincerely, Momen Aziz

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Head of Social Media

Prima Apparel Sdn Bhd

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Nagaworld Pte Ltd - Phnom Penh

January 2016 to January 2017

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Facebook Pte Ltd - Singapore

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Lim Kok Wing University Creative Technology - Malaysia

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About Me

Dear HR

Having elevated the performance and profitability of diverse organizations through expert alignment of innovative marketing and advertising strategies, I am writing to offer your company more than 7 years of experience in creative development/leadership of promotional campaigns and creative marketing management. As a reputable and honored contributor to many top organizations, I am confident in my abilities to generate superior results for your company

Please accept this letter and enclosed resume as an introduction to my skills and background. For a more detailed presentation of my offerings, feel free to contact me at your earliest convenience to schedule a conference. Thank you in advance for your consideration, and I look forward to our conversation.

Sincerely, Momen Aziz

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